By gengonzalez - August 11, 2017

It has been said that a picture is worth a thousand words. In today’s digital world, it could be argued that a picture is worth a thousand clicks.

Images play an integral role in audience engagement. Whether they’re used on a website, blog or emails, a good photo can instantly pull your viewers in or repel them to the other end of cyberspace.

Consider the following best practices to help you get the most out of your visuals.

Best Practices


Capture intimate moments. Always look for genuine and candid images. Don’t be afraid to get close to your subject(s) to see the glint in their eyes or the worry on their forehead.


Be sure to use natural light in your images and have subject(s) face into the light.


Simplify your images. Each photo should convey your message at a glance and can easily be understood by the audience.


Balance your frame. Every photo should provide a clear focal point for the audience and should feel natural. Be sure to create depth in your image by leaving space between your subject and the background.


Always set your camera to the proper white balance. This can be done with auto white balance or the appropriate situational setting (outdoor, fluorescent, etc.).

Things to Avoid


Distant or detached photos. Group shots of people posing directly for the camera and wide shots of subject(s).


Use of harsh fluorescents and unflattering environments, plus the use of top lighting or underlighting. Avoid using the flash on your camera.


Using complex or busy images that don’t easily convey the message.


Subjects standing flat against a wall. Using similar color backdrops that match the subject’s clothing.


Taking a photo at eye level.

Photo Consent

All subjects photographed are required to complete and sign a Loma Linda University Health consent form prior to use. Please have parents sign a consent form for children under the age of 18. If these forms are not signed, images cannot be used in any form of distribution.

Download Consent Form

We'd Love to Hear from You

Share your best photos and tips with us. Comment below with your best images and share what elements you used to capture the moment.

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